.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise company has onboarded Indian cricketer KL Rahul as a brand name ambassador and an investor in the company, it shared with ETRetail.Without disclosing the particular amount of risk the cricketer has taken, the company said it is a sizable and tactical investment.This collaboration targets to take advantage of KL's huge appeal, especially amongst youth as well as physical fitness enthusiasts, to expand Boldfit's reach into low compertition markets as well as demographics across India.Sharing about the brand name's growth strategies, Pallav Bihani, creator as well as CEO of the business stated, "We are going all-in on broadening our activewear and also footwear classifications, which are actually set to redefine the health and fitness market. These sections are our potential growth motors." Presently, health and fitness as well as yoga exercise devices drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name accomplished an earnings of Rs 73 crore. Along with tactical campaigns as well as this collaboration, the brand name strives to connect with an income of Rs 500 crore through FY26. Established in 2018, it presently serves over 1 crore clients annually as well as intends to expand this scope to 5 crore using this alliance. Likewise, it is boosting its own source chain framework to guarantee quick distribution as well as regular product availability.Looking onward, the D2C start-up anticipates an eruption in internet traffic, social networks interaction, as well as greater sales all over our main groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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