.New Delhi: Reliance Retail considers to prolong Superdry in to the athleisure section which are going to put it in direct competition along with leading sportswear brands like Nike, Adidas as well as Asics.Last year, the English style brand had inked a joint project contract along with Reliance Brands for the purchase of Superdry's patent resources in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (virtually 405 crore during the time). Superdry's invasion right into the athleisure segment in India will be actually a very first for the business globally, with several retail stores readied to be opened around India. In the beginning, the business will certainly market garments, and also later footwear after protecting BIS accreditation." The firm has been servicing a retail layout for athleisure products, which has actually witnessed a rise popular given that the pandemic. It may consume French retail store Decathlon also along with big format retail stores, while Superdry sports are going to be mid-size stores," claimed a shopping mall operator familiar with the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities labels have actually run previously pair of years, steered through increasing understanding about physical fitness and also rising requirement for athleisure wear. Along with a population of greater than 1.4 billion, India is among the fastest-growing and most extensive global markets for sportswear as well as footwear companies.Most global brand names have been around in the nation for greater than 20 years and have actually expanded by means of partnerships along with cricket as well as other featuring activities. The latest entrants, however, have been positioning themselves as relaxed lifestyle as well as routine sportswear brand names. India is finding increasing passion in sports such as kabaddi, soccer, volleyball, hockey and badminton.Superdry got in the nation in 2012 in partnership along with Dependence Brands, a venture of Dependence Retail Ventures Ltd (RRVL). RRVL has alliances along with individual style companies in portions like luxurious, bridge-to-luxury as well as high-premium and also high-street way of living including Armani Exchange, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Boss, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands additionally got toy retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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